Collaboration with business users, marketers, creatives and developers to gather and document requirements output as Functional requirement documents and use cases that covered product catalog, shopping cart, checkout, account creation and email capture, as well as many other areas.
Developed E-Commerce cross functional reporting foundation. Partner with E-Commerce Head to identify, optimize, perform quality assurance, define and build key reporting metrics.
Worked with UX specialist and business analyst for wireframe creation.
Created standard and evolving reporting capabilities to support E-Commerce team and broader organization by providing access and transparency to critical data analysis for process flows.
Provided support and clarification with QA Lead to ensure that solution would be tested completely.
Analysis of daily, weekly, and monthly reports to understand ecommerce spend effectiveness.
Provided support and assistance to business users and technical team on process.
Performed deep dives and build more sophisticated data models to identify pain points within the online experience and partner with product team to share results and implement related business solutions.
Providing commentary on customer and site visitor analytics to make data-driven decisions and derive insightful enhancement hypothesis that will optimize the shopping and navigation experience for end-to-end design overview in compliance with given SOPs.
Wrangle data from multiple sources including customer, sales, product, Google Analytics, DB, finance, and operations to create and communicate integrated views that can be used to drive business and technology decision making.

Responsible for overseeing all Business Intelligence activities across the firm. 
Accountable for providing analytics, business insights cross all groups including international business entities, digital marketing, segmentation, branch and operations. 
Worked closely with Technology team to deliver on the platform and product build to support business intelligence tools and platform. 
Proactively worked with business executives and various departmental heads across the business in order to provide advanced analytic data modelling systems, analytics, insights including data as a Service to support business development. 
Used Big data and Business intelligence dashboard for monitoring and analyzing outcomes and KPIs for all departments and the firm, provide to management for business decision making and overview of company business 
Worked with Technology team, provides requirements to design and launches innovative and complex analytic models, utilizing a blend of contemporary and traditional data mining techniques, which applies to both structured and unstructured data sets.
Identified and monitored key business insights that include leveraging data for business growth, customer preferences, affective digital segmentation and targeting, risks, preventing fraud / misuse scenarios, identifying fund loss and realizing the data needs of the business. 
Provided departmental vision, capabilities, and quarterly/annual roadmap for the launch of data sciences capabilities. 
Tracked the business’s performance against data analysis model and monitor trends in key business KPIs, providing valuable insights to relevant departments for overall business performance improvement. 
 

Responsible for extracting data from various data source (POS, Data Warehouse, etc). 
Consolidated and submitted standard Retail Analysis and local affiliate reports as per frequency and timeline required. 
Consolidated and provided any ad-hoc reports as required. 
Developed new templates or improve on current BI platform to provide user friendly and meaningful data. 
Ensured data consolidation is done in an optimal manner. 
Provided timely, ongoing tracking and feedback to commercial team.
Determined operational objectives by studying business functions, gathering information, evaluating output requirements and BI report formats and ensuring to follow best practices.
Performed Pre-Implementation Analysis of client’s processes & legacy system to implement and proposed BI framework.
Analyzed and provided a robust summary or overview of reports generated (e.g. actual vs. forecast, etc) 
Monitored and provided market related data where necessary as a value add info. 
Managed end to end implementation and integration of Business intelligence modules of Microsoft Dynamics AX 2012. (Multi-Company & Multi-Currency Structure)
Prepared scope and requirement documentation & Fit Gap by utilizing principle sale methodology.
Functional design and implementation of Financials (General Ledger, Accounts Payable, Accounts Receivable, Cash & Bank Management, Fixed Assets, Budgeting) Inventory & Warehouse Management, Procurement & Sourcing to map data points for Retail business analysis on BI framework.
Tested configurations, customizations and custom reports in AX 2012.  
Designed new customizations by analyzing requirements, constructing workflow charts and diagrams, studying system capabilities, writing functional specifications and Unit test cases for BI and ERP reports.

Designation : Assistant Manager Accounts (ERP, Production costing & Finance)
Key Responsibilities: -
• Preparation of annual financial accounts, budgetary reports & forecasts, monthly gross profit analysis reviews and analysis of daily yield reports for pre and post production costing reviews in ERP.
• Co-ordination with different departments for data retrieval from ERP for day to day operations including Supply chain, Sales, Procurement, Production, IT and Warehouse.
• Conduct surprise stock takings and take measures to control stock movement and wastage.
• Audit daily and weekly worksheets to ensure product cost is flowing correctly in ERP and manual records.
• Testing and analyzing Financial Business Intelligence dashboards for Sales and P&L reporting.
• Responsible for the regulatory filling of return with FBR and SECP.
• Ensure transparent external audit and implementation of internal audit SOPs and recommendations.
• Ensure proper recording of fixed and current assets accounting transactions and reporting.

• Provide timely reporting requirements including developing, collating and reviewing KPI’s on a daily /
weekly basis, providing guidance to key stakeholders on trends and business improvement opportunities.
• Financial and operational analysis of behavioral and other data to create insights
• Develop new and innovative models to inform analysis, decision-making and reporting
• Elicit a collaborative mind set with a passion for innovating and creating new solutions in a team environment
• Partnering with design teams, marketing teams, software developers and technical engineers to experiment
with options, understand user behavior, and make balanced decisions on design and depth of execution
• Work closely a wide group of stakeholders and subject matter experts to research and map opportunities
against the product vision.
• Understanding user and customer behavior, by developing a strong understanding of users, their challenges,
and how the product delivers value.
• Ensuring the transparent communication requirements of all impacted areas are met; what is happening, when,
and why as things change.